LitePad
April, 2012

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LitePad Loop – Rosco’s LED Ring Light – Is Great for Macro, Portrait, and Product Photography

Rosco LitePad Loop, a new LED ring light, perfect for macro, portrait, and product photographers

LitePad Quality, Convenience, and Value… Finally Available as a Ring Light for Beautiful Portraits and Macro Shots!

It’s no secret that we’re huge fans of the LitePad product line from Rosco Labs. What’s not to love about these lightweight, low-power, slim-profile, no-heat, versatile, flattering, and — by the way — attractively priced light sources? For years, LitePad has been available in sizes from 3″ squares and circles all the way up to massive four-by-eight-foot custom-made panels, but has never been available as a ring light… until now! LitePad Loop is a ring light with the soul of a LitePad.

Looking to buy LitePad Loop? Click here for a list of dealers!

Why Use a Ring Light?

Macro photographers — those who take extreme close-up photos of things like flowers, insects, and body parts (you know who you are) — prefer to get very close to their subject. With standard light setups, that usually means the tip of their lens will cast a long shadow across the subject. A ring light, on the other hand, can be placed at the very tip of the lens, so it’s impossible to cast a shadow.

Comparison of a portrait lit with standard light vs. a ring light

In fact, since ring lights are “on axis” lights (meaning that since they’re parallel to the camera’s lens and image sensor), they create almost no shadows at all, giving a very pleasing, clean look. This works out very nicely for portrait photographers and product photographers, as well — and it’s well-known that good photography results in higher sales, whether on you’re selling on Amazon or eBay.

How LitePad Loop Works

LitePad Loop, viewed from the back with camera attached

LitePad Loop was designed to work with hundreds of cameras — from entry-level SLRs up to full-blown motion picture cameras. (And yes, Virginia, it even works with the iPhone, if you have a tripod mount.) Included with each LitePad Loop is a mounting sled which accommodates all these form factors. The sled provides a standard 1/4″-20 tripod screw to mate to your camera, and a strong magnetic plate mates to the LitePad Loop. The rig can then be mounted on a tripod or other gear via the 1/4″-20 socket underneath. For extra security, a safety cord (included) can be attached to guard against accidentally knocking the LitePad Loop off its magnetic mount.

Once attached, the mag-plate slides back and forth along a set of 4″ rails (8″ rails also available) and can also be raised and lowered to position the LitePad exactly where you need it, no matter what size your camera or lens is. See the video below for a demonstration:

LitePad Loop Kits and Accessories

LitePad Loop is available as a standard kit, with just the essentials, and in a Pro Kit, which adds useful accessories such as a AA battery kit, dimmer, color filters, and more. The standard kit includes a drawstring storage pouch, while the Pro Kit comes in a full zippered soft case with shoulder strap.

LitePad Loop Pro Kit contents

Other accessories include round color-correcting gels used for color balancing and enhancing (included in the Pro Kit), and pre-cut light masks, which can influence the shape of “catchlights” (reflections) in your subject’s eyes.

LitePad Loop Color Correcting Gels and Stencils/Masks

Where to Buy LitePad Loop

Are you as excited about LitePad Loop as we are? Want to be the first on your block to own one? The premier dealers in the US to carry LitePad Loop include:

Since LitePad Loop is so new, you may find that your favorite dealer hasn’t had a chance to update their online database, yet, so be sure to call or email if you find that’s the case. If you don’t see your local dealer listed, tell them to get in touch with us so we can tell them about LitePad Loop.

GoPro Goes Big at NAB 2012

We’re in Las Vegas this week to support Dedolight at the NAB 2012 show. It’s always interesting to come out here and reconnect with our customers and dealers, and take in as much of the new gear as possible. It seems like the industry changes so much year after year, especially since Canon introduced the 5D Mark II (recently superseded by the 5D Mark III) and the tiny GoPro camera arrived on the scene.

GoPro's NAB 2012 booth is massive relative to their age -- about 1/5th the size of Canon's

On that note, one thing that struck me this year was how much GoPro has grown in such a short time. Their booth at NAB is roughly one-fifth the size of Canon’s main booth — even though GoPro cameras didn’t exist ten years ago… and still cost less than $300! I think it says something about the changing character of the NAB show (the ‘B’ standing for ‘Broadcasters’) when one of the major exhibitors has a product best known in the surfing/skating/extreme sports video industries.

Like the “5D2” before it, rapidly advancing technology and digital workflows enabled forward-thinking crews to get things done faster and cheaper… which just meant that eventually everyone else had to catch up, and then demand the same conveniences from other manufacturers. I find it very, very interesting to see how quickly these new technologies are disrupting a 100+ year old industry — but let’s not forget, at the end of the day, to use these machines to make good images and tell good stories.

GoPro booth at NAB 2012