Dedolight
September, 2017

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Finding Your Niche – Ultra-Precise Lighting Made Possible by the Dedolight Imager Projection Attachment

As noted many times on this blog, the photography and filmmaking business has seen huge changes in the last decade. Smartphone photos are running on the front page of the New York Times. Lights and cameras have become cheaper, often with little regard to their quality. And what does it mean to be a photographer when everyone is always taking pictures? If you’re a freelancer, this last item is an issue you’re forced to reckon with in order to get paying work. As the saying goes: “it isn’t your fault, but it is your problem.”

One way to stand out from the crowd is to find a niche and own it (preferably in a line of work for which people will pay well.) In the case of Angel Penchev of Bulgaria, that means focusing (sorry) on rare coins and medallions. Watch this video to see how he uses Dedolight heads, including the Dedolight Imager Projection Attachment, to control light across each tiny element on the coins’ faces.

Some time ago, I did a few tests on the focusing capabilities of the DP2. We had recently moved into a larger office space and, much to our surprise, discovered that the previous tenants had left a box of old Barbie dolls in one of the filing cabinets. (Why isn’t it ever a briefcase full of cash??!)

Anyway, I had the tongue-in-cheek idea to use the dolls as models; you don’t have to pay them, they never get tired, and they always sit perfectly still. Using the Dedolight Imager Projection Attachment along with the DPEYESET filters, I was able to easily highlight details like the dolls’ jewelry or eyes. Obviously, this method would work equally well on tiny details on live models — who you do have to pay, but, by the same token, can probably give you more than a single vacant expression.

Barbie doll highlighted with Dedolight DP2 and EYESET

Be sure to have a look through some of Angel’s website (I particularly appreciate what he’s done with pasta.) And for more information on how to use the Dedolight DP1, DP2, and their siblings, see the following video: