Another April, another NAB Show… all manner of gear and gadgets revealed in the Las Vegas heat, all striving to push the arts of filmmaking and photography even further.
My usual NAB report will come shortly, but one item that just couldn’t wait is the new MIX line of light heads from DMG Lumière. DMG is based in Lyon, France and was recently acquired by Rosco Labs. They’re led by three brothers and a dear friend who discovered that their passions for cinematography and engineering formed a natural basis for a successful family business. (No prizes for guessing which is the brooding, mysterious one.)
We at Visual Departures have to give a nod to the fact that they, like us, were founded on the notion of “by working photographers, for working photographers” (we even made it our tagline back in 1982!) There’s literally no substitute for building exactly the product you need… and the products that resulted from this designer-led process were lights called (in order of increasing size) MINI SWITCH, SL1 SWITCH, and MAXI SWITCH.
Pretty darned smooth, eh? So you can well imagine that Rosco’s booth at NAB was filled with technical and sales associates who were simply (ahem) beaming at the opportunity to show off what you could do with the new-and-improved versions of these three superb light units. So, without further ado, have a look…
What can you say to that besides… “pretty darned smooth-er”?! (On second thought, I suppose you can say lots of things besides that… but I’m stricken by a sudden ineloquence. Maybe it was the surprisingly catchy soundtrack on that video? Let’s go with that.)
At any rate, everyone who came to the booth was blown away by the thoughtful details the de Montgrand brothers included in these lights – just the thing to make #SetLife a little easier, more productive, and more fun. We couldn’t be happier for our colleagues at Rosco and DMG as they work to bring these wonderful light heads to creative people this summer.
If you need to know more, Joel Svendsen of Rosco is your man. He recently posted some details on the new MIX units which – just to be clear – will be available alongside the classic SWITCH units (so named because they can “switch” from daylight to tungsten color temperatures, including those somewhere in between.) We’ll be distributing all of these to our dealers across the country just as soon as they’re ready.