Dedolight

Posts tagged ‘Adorama’:

A Quick Look at the Dedolight DLED7 Turbo from NAB 2017

Our longtime friend Daniel Norton of the Adorama PRO department dropped in to check out the Dedolight DLED7 Turbo, one of the most popular light heads we showed at the booth this year. Click through to enjoy two minutes of unscripted television…

Dedolight DLED7 Turbo
As you can see, the 90 watt DLED7 Turbo is a beefed-up version of the well-received 40 watt DLED4 light head. A great deal more powerful than the DLED4, the DLED7 Turbo is nearly the same size but adds a heatsink, actively cooled by a whisper-quiet fan. So even though the Daylight version produces up to 38,000 lux @ 1m in spot mode (vs. 14,500 on the DLED4), the DLED7 Turbo is still well-suited to lighting scenes that call for minimal ambient noise. Like its predecessor, the DLED7 Turbo is available in Daylight, Tungsten, and Bicolor versions (the latter being continuously adjustable from 2700K–6500K.) And as is often the case, it’s compatible with many Dedolight Classic series accessories, so if you invested in those attachments many years ago, you’ll be glad to hear that they will still work with this light head. (Since Dedolight equipment has always been so durable and so meticulously constructed, there’s a good chance your accessories are still in great shape.)

To better appreciate the attention to detail, check out the precision with which this DLED7 Turbo can focus. It can literally reach pin-point accuracy—jump to 5:30 for proof! Imagine the possibilities this could open up for you in terms of lighting eyes, logos, or anything else that needs a bit more “punch.” (Unfortunately for those of you in the news business, you won’t be able to actually punch politicians in the face with it, no matter how much they deserve it.)

Another Dedolight hallmark is compact size relative to light output. This pre-configured kit comes in Bicolor or Daylight versions (designated KLT7-3-BI or KLT7-3-D, respectively). It contains lights, ballasts, stands, filters, gobos, a projection attachment… everything you need to set up a beautiful three-point light system for on-location interviews or similar setups. When it’s time to roll, all of this equipment packs neatly into a hard-shell rolling case that’s small enough to carry onto an airplane. (Can’t say how it’ll function as a shield if you happen to find yourself getting bumped from a United flight.)

Dedolight DLED7 Turbo Kit KLT7-3-BI/D

The Dedolight DLED7 Turbo is available right now from your local dealer, both in standalone and in kit form. If you need help locating a dealer who carries Dedolight, reach out to us and we’ll be very happy to put you in touch.

Daniel Norton of Adorama Demonstrates ‘Filming a Narrative Dialogue’ with Rosco Silk LED Lights

Adorama crewShowing off Rosco’s new Silk LED lamps in the Adorama Pro department, Daniel Norton demonstrates how he builds a lighting setup from scratch, live, on YouTube. Take a look! If you watch closely, you may even notice our very own Allen Green in the audience…

Rosco Silk lighting set

Highlights from Adorama’s Dedolight Demo

In case you missed it… here’s a highlight reel from last week’s in-store demonstration of Dedolight and Sony gear to make print and video ads.

Free Demo at Adorama Pro Imaging: Dedolight and 4K Shooting

Our friend Daniel Norton will be leading a demo in the Pro Department at Adorama’s NYC store next week titled “Dedolight and 4K Shooting”. Daniel really knows his stuff, and it’ll be a great opportunity for you to check out Sony’s new 4K camera and appreciate the characteristic look of Dedolight products. (Don’t forget to pick up a few rolls of microGAFFER while you’re there… we keep them well-stocked!)

RSVP for free through this link and enjoy the show on March 20th!

C.S.I. (The Real Deal) at IAI Providence 2013

Just back from Providence, RI, and the annual conference of the IAI (International Association for Identification). We were there in partnership with the Forensic Division of our friends at Adorama Camera (who knew they had a forensic department?), and it was a very interesting couple of days…

Wheel of Death!

Hundreds of detectives, crime scene analysts, lab specialists… all advancing their skills in classes and seminars and getting to look at and play with the full range of tools dedicated to “whodunit?”. Adorama’s Caroleann Fusco has been working with every aspect of the forensic community for a very long time and it seems like she is on a first-name basis with every investigator there (probably ensuring a lifetime of absolute immunity from any charge short of homicide).

Bullet hole examination kit

I’ve always felt that our products have a wide range of applications beyond the usual range of photographic assignments, and forensics is a prime example. The Rosco LitePad and LitePad Loop, Dedolight, even our Flexfill reflectors, Dewitt’s Brush, and Steadybag are some of the Visual Departures tools that we want to see in the hands of investigators. And with Caroleann’s introductions, it was easy to do.

LitePad fingerprint detection setup at IAI 2013

LitePad, with its diffuse LED lighting, absence of heat, range of sizes, and the capability of being powered by battery (as well as plugging into the wall) drew the most notice. It’s always interesting (and satisfying) to see a group of professionals, long used to doing something one way, find a whole new (and better) way to advance their craft.

After all, at what other convention are you going to spin the Wheel of Death to win a prize? Or add titles such as Principles of Bloodstain Pattern Analysis or Death Scene Investigation to the stack of light reading on your bedside table? Even got to bring home a bit of swag for the grandkids… who wouldn’t want to go to school with lunch in an Evidence Bag (covered with blood spatter) or a bright yellow neck lanyard boldly marked, CRIME SCENE – DO NOT CROSS?

Forensics books of every description

LitePad Loop Demo at Adorama Pro Imaging

LitePad Loop demo at Adorama

I spent this past Thursday afternoon at the Adorama store in New York City, meeting photographers (both still and video) and introducing them to Rosco’s LitePad and Loop products. In case you haven’t heard, LitePad Loop is the recently-introduced ring light version of Rosco’s popular LitePad LED diffused lighting source.

Much of Adorama’s Pro Imaging Department was lit with the Rosco products in a range of sizes, and they had brought in a model so everyone could see for themselves how effective LitePad can be for both portraiture and still-life work.

LitePad Loop before and after