LitePad Quality, Convenience, and Value… Finally Available as a Ring Light for Beautiful Portraits and Macro Shots!
It’s no secret that we’re huge fans of the LitePad product line from Rosco Labs. What’s not to love about these lightweight, low-power, slim-profile, no-heat, versatile, flattering, and — by the way — attractively priced light sources? For years, LitePad has been available in sizes from 3″ squares and circles all the way up to massive four-by-eight-foot custom-made panels, but has never been available as a ring light… until now! LitePad Loop is a ring light with the soul of a LitePad.
Why Use a Ring Light?
Macro photographers — those who take extreme close-up photos of things like flowers, insects, and body parts (you know who you are) — prefer to get very close to their subject. With standard light setups, that usually means the tip of their lens will cast a long shadow across the subject. A ring light, on the other hand, can be placed at the very tip of the lens, so it’s impossible to cast a shadow.
In fact, since ring lights are “on axis” lights (meaning that since they’re parallel to the camera’s lens and image sensor), they create almost no shadows at all, giving a very pleasing, clean look. This works out very nicely for portrait photographers and product photographers, as well — and it’s well-known that good photography results in higher sales, whether on you’re selling on Amazon or eBay.
How LitePad Loop Works
LitePad Loop was designed to work with hundreds of cameras — from entry-level SLRs up to full-blown motion picture cameras. (And yes, Virginia, it even works with the iPhone, if you have a tripod mount.) Included with each LitePad Loop is a mounting sled which accommodates all these form factors. The sled provides a standard 1/4″-20 tripod screw to mate to your camera, and a strong magnetic plate mates to the LitePad Loop. The rig can then be mounted on a tripod or other gear via the 1/4″-20 socket underneath. For extra security, a safety cord (included) can be attached to guard against accidentally knocking the LitePad Loop off its magnetic mount.
Once attached, the mag-plate slides back and forth along a set of 4″ rails (8″ rails also available) and can also be raised and lowered to position the LitePad exactly where you need it, no matter what size your camera or lens is. See the video below for a demonstration:
LitePad Loop Kits and Accessories
LitePad Loop is available as a standard kit, with just the essentials, and in a Pro Kit, which adds useful accessories such as a AA battery kit, dimmer, color filters, and more. The standard kit includes a drawstring storage pouch, while the Pro Kit comes in a full zippered soft case with shoulder strap.
Other accessories include round color-correcting gels used for color balancing and enhancing (included in the Pro Kit), and pre-cut light masks, which can influence the shape of “catchlights” (reflections) in your subject’s eyes.
Where to Buy LitePad Loop
Are you as excited about LitePad Loop as we are? Want to be the first on your block to own one? The premier dealers in the US to carry LitePad Loop include:
- Foto Care (New York — 212-741-2990 / email@example.com)
- Glazer’s Camera (Seattle — 888-531-3232 / firstname.lastname@example.org)
- Samy’s Camera (Los Angeles — 800-321-4726 / Contact)
- B&H Photo/Video (New York — 866-597-8941 / Contact)
- Adorama (New York — 800-223-2500 / Contact)
- …and many more to come!
Since LitePad Loop is so new, you may find that your favorite dealer hasn’t had a chance to update their online database, yet, so be sure to call or email if you find that’s the case. If you don’t see your local dealer listed, tell them to get in touch with us so we can tell them about LitePad Loop.