Allen's Blog

Posts tagged ‘NAB 2012’:

GoPro Goes Big at NAB 2012

We’re in Las Vegas this week to support Dedolight at the NAB 2012 show. It’s always interesting to come out here and reconnect with our customers and dealers, and take in as much of the new gear as possible. It seems like the industry changes so much year after year, especially since Canon introduced the 5D Mark II (recently superseded by the 5D Mark III) and the tiny GoPro camera arrived on the scene.

GoPro's NAB 2012 booth is massive relative to their age -- about 1/5th the size of Canon's

On that note, one thing that struck me this year was how much GoPro has grown in such a short time. Their booth at NAB is roughly one-fifth the size of Canon’s main booth — even though GoPro cameras didn’t exist ten years ago… and still cost less than $300! I think it says something about the changing character of the NAB show (the ‘B’ standing for ‘Broadcasters’) when one of the major exhibitors has a product best known in the surfing/skating/extreme sports video industries.

Like the “5D2” before it, rapidly advancing technology and digital workflows enabled forward-thinking crews to get things done faster and cheaper… which just meant that eventually everyone else had to catch up, and then demand the same conveniences from other manufacturers. I find it very, very interesting to see how quickly these new technologies are disrupting a 100+ year old industry — but let’s not forget, at the end of the day, to use these machines to make good images and tell good stories.

GoPro booth at NAB 2012