Rosco

Posts tagged ‘portrait’:

Watch Rick Friedman Explain His Portrait Workflow at the B&H Event Space

If you follow his blog, you already know that our friend Rick Friedman held a workshop at the B&H Event Space. He visited to talk about how he approaches his portrait work, particularly when you need to make a great image of a VIP in very little time. (VIPs are not known for standing still for more than a few minutes…)

At any rate, Rick’s been doing this since the Reagan years, so he’s probably got the hang of it by now. Have a look at the video, which has just been posted by B&H, and see if you can pick up a few pro tips! Or, if you prefer to read his blog post, you can do that, instead.

50 Years Since Betty Friedan’s ‘The Feminine Mystique’

Writer Betty Friedan in 1974

A lot of media attention last week marked the 50th anniversary of The Feminine Mystique, written by Betty Friedan. And so time flies, since it was forty years ago, on the book’s 10th anniversary that I photographed Ms. Friedan for The Saturday Review, a magazine for which I shot many stories and a lot of covers. Working for SR was always interesting, and my range of assignments covered the arts, politics, even professional sports.

At the time of its publication, and for years to come, the book and author were household words. Here’s a very well-written appreciation of both, from New York Times critic Janet Maslin. Speaking personally, I can remember working in television at CBS in the ‘60s, when women were not permitted to wear pants, and I’m not talking about jeans …. Tailored. Wool . Pants. There were no women on the studio floor, except as makeup artists (and men were as common in that role). As women emerged into television production, I remember working with one technical director who after a difficult live broadcast (with a number of glitches) broke into tears once we were ‘dark.’ When I asked her why, her answer wasn’t about the mistakes she had made, but it was that I hadn’t yelled at her. There are a number of web sites featuring print ads from the post-war era that will give you a clear idea of how women were regarded by advertisers. Or, you can just watch Mad Men or reruns of Leave it to Beaver.

After you read through Janet Maslin’s piece, you may be drawn to the book, now much easier to find, since it has been reissued. In the past week, I’ve asked a number of women in their 30s and 40s if Betty Friedan’s name and The Feminine Mystique are recognizable to them… not one positive reply.

LitePad Loop – Rosco’s LED Ring Light – Is Great for Macro, Portrait, and Product Photography

Rosco LitePad Loop, a new LED ring light, perfect for macro, portrait, and product photographers

LitePad Quality, Convenience, and Value… Finally Available as a Ring Light for Beautiful Portraits and Macro Shots!

It’s no secret that we’re huge fans of the LitePad product line from Rosco Labs. What’s not to love about these lightweight, low-power, slim-profile, no-heat, versatile, flattering, and — by the way — attractively priced light sources? For years, LitePad has been available in sizes from 3″ squares and circles all the way up to massive four-by-eight-foot custom-made panels, but has never been available as a ring light… until now! LitePad Loop is a ring light with the soul of a LitePad.

Looking to buy LitePad Loop? Click here for a list of dealers!

Why Use a Ring Light?

Macro photographers — those who take extreme close-up photos of things like flowers, insects, and body parts (you know who you are) — prefer to get very close to their subject. With standard light setups, that usually means the tip of their lens will cast a long shadow across the subject. A ring light, on the other hand, can be placed at the very tip of the lens, so it’s impossible to cast a shadow.

Comparison of a portrait lit with standard light vs. a ring light

In fact, since ring lights are “on axis” lights (meaning that since they’re parallel to the camera’s lens and image sensor), they create almost no shadows at all, giving a very pleasing, clean look. This works out very nicely for portrait photographers and product photographers, as well — and it’s well-known that good photography results in higher sales, whether on you’re selling on Amazon or eBay.

How LitePad Loop Works

LitePad Loop, viewed from the back with camera attached

LitePad Loop was designed to work with hundreds of cameras — from entry-level SLRs up to full-blown motion picture cameras. (And yes, Virginia, it even works with the iPhone, if you have a tripod mount.) Included with each LitePad Loop is a mounting sled which accommodates all these form factors. The sled provides a standard 1/4″-20 tripod screw to mate to your camera, and a strong magnetic plate mates to the LitePad Loop. The rig can then be mounted on a tripod or other gear via the 1/4″-20 socket underneath. For extra security, a safety cord (included) can be attached to guard against accidentally knocking the LitePad Loop off its magnetic mount.

Once attached, the mag-plate slides back and forth along a set of 4″ rails (8″ rails also available) and can also be raised and lowered to position the LitePad exactly where you need it, no matter what size your camera or lens is. See the video below for a demonstration:

LitePad Loop Kits and Accessories

LitePad Loop is available as a standard kit, with just the essentials, and in a Pro Kit, which adds useful accessories such as a AA battery kit, dimmer, color filters, and more. The standard kit includes a drawstring storage pouch, while the Pro Kit comes in a full zippered soft case with shoulder strap.

LitePad Loop Pro Kit contents

Other accessories include round color-correcting gels used for color balancing and enhancing (included in the Pro Kit), and pre-cut light masks, which can influence the shape of “catchlights” (reflections) in your subject’s eyes.

LitePad Loop Color Correcting Gels and Stencils/Masks

Where to Buy LitePad Loop

Are you as excited about LitePad Loop as we are? Want to be the first on your block to own one? The premier dealers in the US to carry LitePad Loop include:

Since LitePad Loop is so new, you may find that your favorite dealer hasn’t had a chance to update their online database, yet, so be sure to call or email if you find that’s the case. If you don’t see your local dealer listed, tell them to get in touch with us so we can tell them about LitePad Loop.